Welcome to my career-corner of my website.

I’ve always been interested in why brands do what they do, brand campaigns’ intent vs outcome, and consumer psychology.
My interest in data-driven decisions and my passion for creating led me to pursue a career in social media strategy. I love what I do because it’s the perfect opportunity to exercise the iterative design process and make data-driven decisions daily.

Below are samples of work I’ve produced with my employers for social media marketing, past and present. 

Healthline is the #1 ranked health and information site in the United States. We cut through the confusion with straightforward, expert-reviewed, person-first experiences — all designed to help you make the best decisions for yourself and the people you love. I usually tell people “If you’ve ever Googled ‘how to get rid of a sore throat,’ ‘benefits of intermittent fasting,’ or ‘COVID-19 symptoms,’ you have probably landed on our site.”

At Healthline Media, I lead our Influencer Marketing initiatives on the social media team. I drive our strategy and relationships with our most relevant, engaged, and empowering health and wellness influencers. Partnering with these influencers helps us engage in relationships that will offer us insight and feedback to create more supportive, effective, and actionable content. 

Influencers are so important for us at Healthline because they are the experts who are advocates for chronic conditions, are medical professionals, or speak about healthy lifestyles and mental health. We aim to elevate their voice within their community while elevating the Healthline brand.

Influencers are activated across social media for 3 of our brands: Healthline, Greatist, and Healthline Parenthood.

As Influencer Content Manager on the Social Media Team, I managed influencer content production, distribution, and measurement. Influencer content drove brand-affinity and awareness of new features and programs within Uber, and was leveraged by teams cross-functionally across Uber.

I carefully sourced and vetted influencers who are one-of-a-kind digital storytellers. We collaborated with them to tell their story about the unique use cases for Uber in their daily lives.

Our collaborations promoted the Uber initiatives below:

• Safety at Uber

• “Uber Black,” one of Uber’s premium ride options

• Uber’s loyalty rewards program

• Uber’s vehicle rental options, and more.

In 3 months, we saw that content from our program on influencers’ channels performed 3x better than @uber’s channels and drove 100% positive sentiment and conversation. My program’s work contributed to raising @uber’s social media benchmarks for 5 different internal campaigns.

I joined the team when the Waze Carpool app was only live in California and Israel. Because it was so new and the team was small, I had the opportunity to get creative with leading users down the marketing funnel of awareness to advocacy, ultimately making a habit out of carpooling to work with a neighbor or coworker.

During my time as social media coordinator for Waze & Waze Carpool, I managed product and brand awareness campaigns to drive user affinity, developed & executed a field marketing strategy to drive app downloads, managed UGC social media campaigns, created top-performing content, used creativity to implement scalable processes, and more.

Below are examples of social media content that I created for Waze and Waze Carpool.